Marketing Plan — Ironframe GRC
Positioning
Category: Quantitative GRC / sovereign risk platform
Tagline: Quantified risk. Zero-trust ingestion. One Command Center.
Proof: GA v0.1.0-epic17, cloud integration suite, TAS constitutional spec
Target audiences
- CISO / VP Security — financial risk narrative, Ironwatch, quarantine
- GRC directors — Irontally, exports, audit intelligence
- CFO / risk — ALE, insurance savings, governance dividend
- ESG leads — carbon pulse, physical units, resilience streak
- Technical evaluators — API docs, integration smoke, open architecture story
Channels
| Channel | Tactic | KPI |
|---|---|---|
| Website / product | Role-based landing pages (from doc/rebuild/) | Demo requests |
| Agent spotlight series, GA evidence posts | Engagement, inbound | |
| Technical blog | Epic deep-dives (WORM, tenant isolation, LKG) | Developer signups |
| Webinars | Command Center live demo | Pipeline SQL |
| Partners | MSSP Command Center story | Partner-sourced tenants |
| Events | RSA / Gartner-style talk: “Beyond the heatmap” | Meetings booked |
Campaign themes (2026 H1)
- GA launch — Release evidence, integration proof, customer quotes (design partners)
- Sustainability truth — Ironbloom (Agent 17) vs greenwashing; Kimbot (Bot B) for red-team drill validation only
- Audit-ready — Ironquery exports + WORM roadmap
- Tenant sovereignty — Multi-tenant without bleed
Content pillars
- Educate: ALE explainer, zero-trust ingest primer
- Prove: Release evidence packs, test suite results
- Humanize: Agent roster personas (Ironwatch, Ironlock, etc.)
- Convert: Demo CTA, pilot program
Compliance in marketing
- No guaranteed compliance certification claims unless contracted
- Simulation/shadow features labeled “staging” in public copy
- Financial baselines (Medshield $11.1M, etc.) labeled “illustrative demo tenants”