Social Media Metrics & Analytics — Ironframe
Goals
| Goal | Metric |
|---|
| Awareness | Impressions, follower growth |
| Engagement | CTR, comments, saves |
| Pipeline | Demo form submits, inbound DMs qualified |
| Technical credibility | Docs hub clicks, GitHub stars (if public) |
Platform KPIs
LinkedIn
- Impressions per post
- Engagement rate (engagements / impressions)
- Follower net change / week
- Demo link clicks (UTM:
utm_source=linkedin)
X
- Profile visits
- Link clicks to docs/blog
- Thread completion (proxy: replies + bookmarks)
UTM convention
?utm_source={linkedin|x|email}
&utm_medium=social
&utm_campaign={ga-launch|agent-spotlight|webinar-june}
&utm_content={post-slug}
Tooling
| Tool | Use |
|---|
| LinkedIn Analytics | Native page stats |
| X Analytics | Native post stats |
| Vercel Analytics | Landing page traffic from social |
| PostHog (if enabled) | Funnel: social → signup → tenant scope |
Reporting cadence
- Weekly: Top 3 posts, CTR, inbound leads
- Monthly: Theme performance, follower growth, content backlog burn-down
- Quarterly: Pipeline influenced by social (CRM attribution)
Benchmarks (initial — revise after 90 days)
| Metric | Target |
|---|
| LinkedIn engagement rate | > 2% |
| Demo CTA click rate | > 0.5% of impressions |
| Social-sourced SQLs | 2+ / month (early stage) |
Related documents